NSW | Marketing Series Workshop Part #2 - Maximise Your Brand Potential

With a Master’s diploma in Information and Communication from the University of Paul Valéry in Montpellier, I transitioned from public relations to media and marketing early in my career. Over the past 15 years, I’ve gained extensive experience working across a variety of industries including FMCG, Telco, Fashion, Beauty, Luxury, Entertainment, and Automotive. My journey has taken me through several agencies within the Big Six groups, where I honed my expertise in media strategy. For the past three years, I’ve been with Labelium, where I currently lead the strategy department. My focus is on helping clients design and execute highly effective marketing strategies.

Fiona leads the operations of the APAC 1000heads offices. She’s recently returned home to Sydney after spending 5+ years in the New York 1000heads office working across accounts such as Logitech, Amazon, and most notably running the Google Global business, implementing the award-winning Google #TeamPixel advocacy program. Now, she leads the charge across various APAC campaigns across social first strategies, influencer engagements and best-in-class social creative.